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Blog Post → Multi-Platform Promotion

ContentIntermediate40 minutes

Automatically promote new blog posts across social media platforms

Prerequisites

OpenClaw installed and running
Blog with webhook support or RSS feed
Social media accounts (Twitter, LinkedIn, Facebook)
Image generation API access (optional)

Required Skills

social-media-scheduler

openclaw install social-media-scheduler

image-generator

openclaw install image-generator

Blog Writer

openclaw install blog-writer

Installation Steps

Install required skills

Install the social media, image generation, and blog writing skills.

openclaw install social-media-scheduler image-generator blog-writer

Connect social media accounts

Authenticate your Twitter, LinkedIn, and Facebook accounts with the social media scheduler skill.

Set up blog webhook

Configure your blog platform (WordPress, Ghost, etc.) to fire a webhook when a new post is published.

Add the config snippet

Copy the configuration below and adjust the platform schedule and posting times.

Configuration

{
  "webhooks": {
    "blog-published": {
      "url": "/webhooks/blog",
      "actions": [
        "generate-social-variants",
        "create-promotional-image",
        "schedule-posts"
      ]
    }
  },
  "promotion": {
    "platforms": ["twitter", "linkedin", "facebook"],
    "schedule": {
      "immediate": ["twitter"],
      "delayed": {
        "linkedin": "2h",
        "facebook": "4h"
      }
    }
  }
}

Add this to your openclaw.json and customize the values for your setup.

SOUL.md

## Blog Promotion Voice & Judgment
- Twitter: Lead with a bold claim or surprising stat from the post. Use 2-3 relevant hashtags max — not a hashtag wall. End with the link, not a CTA.
- LinkedIn: Write as the author sharing their thinking, not a brand announcement. First-person, thoughtful tone. No emojis in the first line.
- Facebook: Conversational and personal. Ask a question related to the post's topic to encourage comments.
- Never promote posts about sensitive topics (layoffs, incidents, legal) without human review.
- If the post is a listicle, pull out one surprising item as the hook — don't just say "10 things about X."
- For promotional images, use a punchy quote from the post, not the title. The title is already in the link preview.
- If a post has low engagement after 24h, don't auto-reshare. Flag it for the author to decide.

Add this to your SOUL.md to define the agent's behavior for this workflow.

Expected Behavior

When a new blog post is published, OpenClaw automatically generates tailored social media posts for Twitter, LinkedIn, and Facebook, creates a promotional image, and schedules them at optimal times.

Usage Guide

Publish a blog post and the promotion happens automatically. Twitter gets posted immediately, LinkedIn after 2 hours, Facebook after 4 hours. Each platform gets a tailored message matching its tone. Edit the delay times in the config.