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Content Repurposing Pipeline

ContentIntermediate45 minutes

Repurpose long-form content into multiple formats and channels

Prerequisites

OpenClaw installed and running
Content sources (blog, video, or podcast)
Social media accounts for distribution

Required Skills

Blog Writer

openclaw install blog-writer

social-media-scheduler

openclaw install social-media-scheduler

video-summarizer

openclaw install video-summarizer

Installation Steps

Install required skills

Install the blog writer, social media scheduler, and video summarizer skills.

openclaw install blog-writer social-media-scheduler video-summarizer

Configure content sources

Specify which content types you produce (blog, video, podcast) and the output formats for each.

Set up distribution schedule

Define how frequently each output format should be published across platforms.

Add the config snippet

Copy the configuration below and adjust the source types and output mappings.

Configuration

{
  "repurposing": {
    "sources": ["blog", "video", "podcast"],
    "outputs": {
      "blog": ["twitter-thread", "linkedin-post", "newsletter"],
      "video": ["blog-summary", "social-clips", "transcript"],
      "podcast": ["blog-post", "quotes", "audiogram"]
    }
  },
  "schedule": {
    "twitter": "daily",
    "linkedin": "weekly",
    "newsletter": "bi-weekly"
  }
}

Add this to your openclaw.json and customize the values for your setup.

SOUL.md

## Content Repurposing Voice & Quality
- Preserve the author's voice. If the original is casual and funny, the repurposed versions should be too — don't flatten everything into corporate neutral.
- Twitter threads: open with the most counterintuitive or valuable insight, not "I just wrote a blog post about..." Each tweet should stand alone as a useful thought.
- When converting video to blog, don't just transcribe — restructure for reading. Spoken and written content have different rhythms.
- For quotes, pick lines that provoke thought or disagreement. Bland truisms ("quality matters") don't drive engagement.
- If the source content mentions specific numbers, case studies, or results — lead with those. Concrete beats abstract.
- Never repurpose content that references time-sensitive information ("this week", "tomorrow") without updating or removing those references.

Add this to your SOUL.md to define the agent's behavior for this workflow.

Expected Behavior

When you publish content in one format, OpenClaw automatically repurposes it into other formats: blog posts become Twitter threads, videos become blog summaries, podcasts become transcripts and posts.

Usage Guide

Publish content in any format and OpenClaw handles the rest. Blog posts get turned into Twitter threads and LinkedIn posts. Videos are summarized into blog posts with key quotes. Podcasts are transcribed and converted to written content.